A Teradata Prediction Comes True… and Wondering About Netezza…

Magic 8 Ball (Photo credit: Wikipedia)

If you missed the tweet… 2+ years ago I predicted here that Teradata would go away from ByNet… and lo and behold they did (see here).

In the same post I predicted that Netezza would go away from FPGAs. This has not come to pass. But I wonder if it might… or if there is a bigger change possible?

With the recent announcements of DB2 BLU and column store I suspect that DB2 will outperform Netezza when the query mix does not fall directly in Netezza’s sweet spot.

I also have a suspicion that the Netezza architecture, with its execution engine split across two different processors, is just hard to engineer. I cannot think of another reason features come so slowly there. Why, for example, is there no columnar support? Greenplum built it on the same Postgres base with less than a handful of engineers in a year. Teradata now offers columnar tables as well.

These concerns… combined with some previous notes on Netezza add up as follows:

1. FPGAs no longer provide a performance advantage (per my link above)
2. FPGAs limit the ability of the DBMS to use more cores (see here)
3. FPGAs limit the ability of the DBMS to manage workload (see here… and especially the comments)
4. FPGAs and having a 2-phase split execution environment limits the ability to extend and enhance the code base (a new conjecture)
5. Zone Maps and CBTs provide a limited ability to solve for a wide range of queries… they are just an index (see here)
6. DB2 Column Store provides a performance boost equal to or greater than zone maps and CBTs (a new conjecture)
7. DB2 BLU provides a performance boost well in excess of what Netezza can provide (see here)

The Netezza architecture with FPGAs provided a distinct advantage in 2000 when CPU was the scarce commodity. But multi-core systems and the advance of Moore’s Law soon made processing abundant… and the advantage of FPGA co-processing diminished. Without a distinct advantage the split execution architecture became a disadvantage… and the complexity of that design kept Netezza from developing the advances on top of the Postgres base that were very easy to develop by others.

Architecture counts… and DB2 is a strong product. If, as I suspect, DB2 is now a more capable product than Netezza… I wonder what path IBM may take?

MPP, IMDB and Moore’s Law

In the post here I listed the units of parallelism (UoP) applied by various products on a single node. Those findings are summarized in the table below.

Product	Version/HW	Cores per Node	UoP per Node	Notes
Teradata	EDW 6700H	16	32	Uses hyper-threads.
Greenplum	DCA UAP Edition	16	8	Recommends 1 Segment for each 2 cores. Maybe some multi-threading per query so it could be greater than 8 on the average… and could be 16 with hyper-threads… but not more than 32 for sure.
Exadata	X3	12	12-24	Maybe only 12… cannot find if they use hyper-threads.
Netezza	Striper	16	16	May use hyper-threads but limited by 16 FPGAs.
HANA	Any Xeon E7-4800	40	80	Uses hyper-threads.

A UoP is defined as the maximum number of  instructions that can execute in parallel on a single node for a single query. Note that in the comments there was a lively debate where some readers wanted to count threads or processes or slices that were “active” but in a wait state. Since any program can start threads that wait I do not count these as UoP (later we might devise a new measure named units of waiting that would gauge the inefficiency in any given design by measuring the amount of waiting around required to keep the CPUs fed… maybe the measure would be valuable in measuring the inefficiency of the queue at your doctor’s office or at any government agency).

On some CPUs vendors such as Intel allow two threads to execute instructions in-parallel in a core. This is called hyper-threading and, if implemented, it allows for two UoP on a single core. Rather than constantly qualify the statements for the rest of this blog when I refer to cores I mean to imply hyper-threads.

The lively comments in the blog included some discussion of the sort of techniques used by vendors to try and keep the cores in the CPU on each node fed. It is these techniques that lead to more active I/O streams than cores and more threads than cores.

For several years now Intel and the other CPU manufacturers have been building ever more cores into their products. This has allowed them to continue the trend known as Moore’s Law. Multi-core is now a fact of life and even phones, tablets, and personal computers have multi-core chips.

But if you look at the table  you can see that the database products above, even the newly announced products from Teradata and Netezza, are using CPUs with relatively few cores. The high-end Intel processors have 40 cores and the databases, with the exception of HANA, use Intel products with at most 16 cores. Further, Intel will deliver Ivy Bridge processors to the market this year with 120 cores. These vendors know this… yet they have chosen to deliver appliances with the previous generation CPUs. You might ask why?

I believe that there is an architectural reason for this (also a marketing reason covered here).

It is very hard to keep 80 cores fed with data when you have to perform block I/O. It will be nearly impossible to keep the 240 cores coming with Ivy Bridge fed. One solution is to deploy more nodes in a shared-nothing configuration with fewer cores per node… but this will be expensive requiring more power, floorspace, administration, etc. This is the solution taken by most of the vendors above. Another solution is to solve the problem without I/O with an in-memory database (IMDB) architecture. This is the solution taken by SAP with HANA.

Intel, IBM, and the rest will continue to build out using the multi-core approach for the foreseeable future. IMDB products will be able to fully utilize this product. Other products will struggle to take full advantage as we can see already… they will adapt and adjust and do what they can… but ultimately IMDB will win, I think… because there is just no other way to keep up as Moore’s Law continues to drive technology… no other way to feed the CPU engines with data fast enough.

If I am right then you will see more IMDB offerings from more vendors, including from the major vendors in the near future (note that this does not include the announcements of “database in memory” from Oracle which is not by any measure an in-memory database).

This is the underlying reason why Donald Feinberg (and Timo Elliott) are right on here. Every organization will be running in-memory… and soon.

MPP on HANA, Exadata, Teradata, and Netezza

6 May… There is a summary of this post and on the comments here.  - Rob

17 April… A single unit of parallelism is a core plus a thread/process to feed it instructions plus a feed of data. The only exception is when the core uses hyper-threading… in which case 2 instructions can execute more-or-less at the same time… then a core provides 2 units of parallelism. All of the other stuff: many threads per core and many data shards/slices per thread are just techniques to keep the core fed. – Rob

16 April… I edited this to correct my loose use of the word “shard”. A shard is a physical slice of data and I was using it to represent a unit of parallelism. – Rob

I made the observation in this post that there is some inefficiency in an architecture that builds parallel streams that communicate on a single node across operating system boundaries… and these inefficiencies can limit the number of parallel streams that can be deployed. Greenplum, for example, no longer recommends deploying a segment instance per core on a single node and as a result not all of the available CPU can be applied to each query.

This blog will outline some other interesting limits on the level of parallelism in several products and on the definition of Massively Parallel Processing (MPP). Note that the level of parallelism is directly associated with performance.

On HANA a thread is built for each core… including a thread for each hyper-thread. As a result HANA will split and process data with 80 units of parallelism on a high-end 40-core Intel server.

Exadata deploys 12 cores per cell/node in the storage subsystem. They deploy 12 disk drives per node. I cannot see it clearly documented how many threads they deploy per disk… but it could not be more than 24 units of parallelism if they use hyper-threading of some sort. It may well be that there are only 12 units of parallelism per node (see here).

Updated April 16: Netezza deploys 8 “slices” per S-Blade… 8 units of parallelism… one for each FPGA core in the Twin times four (2X4) Twinfin architecture (see here). The next generation Netezza Striper will have 16-way parallelism per node with 16 Intel cores and 16 FPGA cores…

Updated April 17: Teradata uses hyper-threading (see here)… so that they will deploy 24 units of parallelism per node on an EDW 6700C (2X6X2) and  32 units of parallelism per node on an EDW 6700H (2X8X2).

You can see the different definitions of the word “massive” in these various parallel processing systems.

Note that the next generation of Xeon processors coming out later this year will have 8X15 processors or 120 cores on a fat node:

• This will provide HANA with the ability to deploy 240 units of parallelism per node.
• Netezza will have to find a way to scale up the FPGA cores per S-Blade to keep up. TwinFin will have to become QuadFin or DozenFin. It became HexadecaFin… see above. – Rob
  
• Exadata will have to put 120 SSD/disk drive combos in each node instead of 12 if they want to maintain the same parallelism-to-disk ratio with 120 units of parallelism.
• Teradata will have to find a way to get more I/O bandwidth on the problem if they want to deploy nodes with 120+ units of parallelism per node.

Most likely all but HANA will deploy more nodes with a smaller number of cores and pay the price of more servers, more power, more floor space, and inefficient inter-node network communications.

So stay tuned…

Indexes are not a good thing… A blog on TCO

In many of my posts I refer to the issues associated with building “extra” data structures to meet performance goals (see one of my first posts ever here). These extra structures are always a trade-off… slowing the performance of one function in order to speed up another. I thought that it might be helpful to be very clear about where I stand on this.

Indexes improve the performance of queries that address a small set of data. They also can improve join performance if your favorite optimizer can apply an index intersection to the execution plan for your queries. Indexes dramatically slow the performance of inserts, updates, and bulk data loads as they have to be maintained when data changes. You can mitigate the cost and update indexes in the background… the trade-off does not go away. Indexes are probably required for OLTP applications that pick out single rows.

Wouldn’t it be great if your favorite DBMS could resolve every query very fast without the overhead and operational effort associated with maintaining indexes? Certainly we should aspire to a read-optimized database, a data warehouse DBMS, that does not require indexes.

Vertica projections provide an optimized, materialized, view that improves the performance for a set of queries. The Vertica optimizer automatically selects the optimal projection. Vertica provides a very slick tool that builds projections based on the query set provided. I worded my post on Vertica a little vague… so let me be sure here to point out that  every Vertica query runs against a projection… so it is possible to have only one. In this case there is no additional overhead. Adding projections slows the data load process and increases the storage requirements. This is the trade-off.

Other databases offer materialized views. They make the same trade-off as above.

An OLAP cube is a physical structure that pre-aggregates data so that your query workload can avoid the aggregation. The best implementations of this express the cube as a materialized view so that queries can use the pre-aggregated data without explicitly pointing at a cube structure… the optimizer picks it for you. In addition the best implementations let you drill out of the cube to the detail records. These products have the update/delete/load issues of an index plus add an extra data latency issue as the data has to be aggregated on some interval… usually hours or days. Many products do not allow joins from a cube. You can see the trade-off. The Oracle Exalytics product materializes the aggregated cube on a separate server in-memory. This provides even more performance but adds the system and operational overhead of moving data across system boundaries.

Wouldn’t it be nice if you could query raw data and perform aggregation so fast that even against terabytes of data you could run any query with 3 second or less response without the overhead of building cubes?

You may build specialized table structures and pre-join, pre-aggregate, or pre-compute data to make a set of queries run fast. The cost of building and maintaining this sort of implementation versus just querying the base tables is the trade-off. Further, this approach is sort of a trap. You cannot build these structures for every query… if you did the business would conceive another critical query the next day that required work.

You can add indexes to the structures built using the technique above and provide very fast application-specific performance to a small set of queries. This is currently the favored approach when companies build iOS or Android apps as it provides the best possible performance… at a significant price.

Wouldn’t it be great if this was unnecessary… you could just scan so fast that mobile response service levels could be met from the base data regardless of the query.

You can deploy redundant data in operational data stores, data marts, cube servers, analytic data stores, and so on… with each specialized store providing performance for some limited set of queries at the cost of development and support ongoing. Each of these copies could deploy specialized database products that speed up that set of queries a little more. Again, this surround-the-EDW approach is a trap that leads to the proliferation of data marts and of database technologies.

Please do not take that last paragraph the wrong way… I believe that the worst possible approach is to blindly standardize on one or two database products. This trade-off makes life convenient for the IT department at the expense of performance and agility in the business. It is OK to have one or two favored products but IT must always serve the business to the best of their ability as a first priority… and sometime the new start-up has just the thing (remember that once Teradata was a start-up and DB2 on the mainframe was the IT standard…).

What I wish was that one or two products could solve all of the performance and functionality problems without the cost of building “extra” stuff… one product would be better that two. I like products that make the extra stuff “free”. Netezza does a nice job of making zone maps “free”, for example. Teradata and Greenplum provide the option of row store or column store for “free”. Vertica automatically build extra projections for “cheap”… and while there is a cost to the projection it at least does not require staff to tune it up. Oracle materialized views are “cheap”.

What I dislike are products that require DBAs to work harder and harder to apply all of the techniques above to meet performance SLAs. Each of these techniques trades off performance for development and operational expense.

As I have noted before… the performance SLAs for BI are about to become severe as companies try to support BI on mobile devices. The development and operational costs of tuning up; that is the TCO; will be significant unless better, faster, software infrastructure becomes available.

The TCO for a database that could eliminate these extra constructs and could eliminate the cost of developing and maintaining them; and could eliminate the architectural fragility these approaches imply… and replace this with a DBMS that holds base data which could satisfy all queries in seconds; delivering the business agility this implies… the TCO would be compelling.

I actually believe that the answer is available in the market today… this is no longer a pipe dream… more later…

My 2 Cents: Netezza 1Q2013

The TwinFin Surf Board (Photo credit: tvanhoosear)

Since my blogs tend to be in response to some stimulus they may not reflect a holistic view on any particular product. The “My 2 Cents” series will try to provide a broader view…

Please consider this as you read on…

Summary

Netezza put a new spin on data warehousing… they made it easy. The Netezza software includes a unique clustered index feature called a zone map that is powerful and easy to use. They also use a FPGA co-processor to augment the CPUs, offloading data compression and projection. When both of these innovations combine Netezza is hard to beat.

Zone maps are powerful when they can be used in a query plan… but the hardware is only good, not great, when zone maps are not in the plan. FPGAs provided a huge boost when Netezza first came on the scene… but as discussed here they do not provide the same boost today. In addition, FPGAs may limit the ability of a Netezza cluster to handle concurrent queries (see here and especially the comments).

The IBM acquisition has opened up a market of Blue shops to Netezza… so they are selling… and as a result Netezza is here to stay.

Where They Win

Of course, Netezza will win in all-Blue shops.

Netezza wins when there is a naturally sequenced field in each big table that is also used in the predicate for most queries. For example, if data is naturally in date/time sequence and every query has a date/time constraint then Netezza is hard to beat. This is the case most often for focussed data marts or single application databases… so look for Netezza for these sort of problems.

Netezza wins when there are a relatively small number of concurrent queries… and they can win when the queries are complex… as long as the zone map is in the plan.

Netezza can win when the POC is designed such that zone maps may be used in the POC… for example when the POC models only a single data load and the data is pre-sorted… even when the real application would fragment the data (for example… data will not naturally enter the warehouse sequentially by customer number… the same customer will be represented time and again… but if you load once only for a POC then you can sort by customer number and use it in the query predicates).

Note that I am not saying that Netezza is a poor performer when zone maps are not used… it is good… but they would never win a POC if no queries used the zone map.

Where They Lose

Guess what? Netezza loses when the zone maps cannot be used or can be used for only a small fraction of the query workload. Note again that the use of a zone map depends on two factors: the data has to be in sequence over all time, and the queries must use the columns mapped in the predicate. If data enters the system out of sequence then the zone map fragments and eventually loses the ability to speed up queries (a few random out of sequence rows are OK).

This constraint makes it hard for Netezza to service data warehouses where, by definition, lots of different user constituencies come at the data from lots of different directions… rather than always using the path grooved with a zone map.

Netezza was designed when only Sybase IQ had columnar oriented tables… today columnar is in nearly every DW database and this allowed the competition to cut deeply into Netezza’s competitive, zone-map enabled, edge. Teradata columns, Greenplum columns, or the natural column stores can win even when zone maps are on target.

Bottom line: do a POC…

In the Market

I spend most of my time in the general market for data warehousing. You won’t see me offer much of an opinion on HANA for BW, for example… even though there are ten thousand plus BW warehouses I just do not see them in the places I work.

Before Netezza was acquired by IBM they were everywhere… in nearly every POC. Now… not so much. To a very large extent they seem to have been directed into the Blue-only customer base (now that I think about it the same thing happened to the Ascential Data Stage suite of ETL products).

My Guess at the Future

As I noted in the reference above… I think that Netezza will eventually go away from the co-processor strategy.

There have been rumors for several years of design that allowed multiple zone maps. This would be very important… but loading out-of-sequence data, which is the necessary the result, could be very slow.

Netezza has lost some of its edge as other technologies added columnar capabilities to their technologies… and Netezza is surely looking at this… but their architecture which includes an execution engine on the server and on the FPGA makes this more complex than you might suspect. Zone maps and two-stage optimization (one in the server and once in the FPGA) is cool… but a tight coupling of the tricks makes for a difficult time extending and adding new features.

If I were the King of Netezza and I could not find a reasonable way to extend beyond the two tricks that got me here I would go with the flow… I would position Netezza as an extremely easy-to-deploy data mart appliance and hook it tightly (i.e. build in some integration) along-side DB2 and Hadoop… and I would cede the EDW space to DB2 and the Big Data space to Hadoop.

Next up… my 2 Cents on Greenplum

May 1, 2013: Here is an update, or maybe a summary, of my view on Netezza… – Rob

Will Hadoop Eat Greenplum and Netezza?

If I were the Register I would have titled this: Raging Stuffed Elephant To Devour Two Warehouse Vendors… I love the Register… if you do not read it have a look…

This is a post is about the market implications of architecture…

Let us assume that Hadoop matures and finds a permanent place in the market. This is not certain with some folks expressing concern (here) and others boundless enthusiasm (here). So let’s assume… and consider where it might fit.

One place is in the data warehouse market… This view says Hadoop replaces the DBMS for data warehouses. But the very mature BI/DW market requires a high level of operational integrity and Hadoop is not there yet… it is advancing rapidly as an enterprise platform and I believe it will get there… but it will be 3-4 years. This is the thinking I provided here that leads me to draw the picture in Figure 1.

It is not that I believe that Hadoop will consume the data warehouse market but I believe that very large EDW’s… those over 1PB… and maybe over 500TB will be compelled by the economics of “free” to move big warehouses to Hadoop. So Hadoop will likely move down into the EDW space from the top.

Another option suggests that Big Data will be a platform unto itself. In this view Hadoop will sit beside the existing BI/DW platform and feed that platform the results of queries that derive structure from unstructured data… and/or that aggregate Big Data into consumable chunks. This is where Hadoop sits today.

In data warehouse terms this positions Hadoop as a very large independent analytic data mart. Figure 2 depicts this. Note that an analytics data mart, and a Hadoop cluster, require far less in the way of operational infrastructure… they share very similar technical requirements.

This leads me to the point of this post… if Hadoop becomes a very large analytic data mart then where will Greenplum and Netezza fit in 2-3 years? Both vendors are positioning themselves in the analytic space… Greenplum almost exclusively so. Both vendors offer integrated Hadoop products… Greenplum offers the Greenplum database and Hadoop in the same hardware cluster (see here for their latest announcement)… Netezza provides a Hadoop connector (here). But if you believe in Hadoop… as both vendors ardently do… where do their databases fit in the analytics space once Hadoop matures and fully supports SQL? In the next 3-4 years what will these RDBMSs offer in the big data analytics space that will be compelling enough to make the configuration in Figure 3 attractive?

I know that today Hadoop cannot do all that either Netezza or Greenplum can do. I understand that Netezza has two positions in the market… as an analytic appliance and as a data mart appliance… so it may survive in the mart space. But the overlap of technical requirements between Hadoop and an analytic data mart… combined with the enormous human investment in Hadoop R&D, both in the core and in the eco-system… make me wonder about where “Big Data” analytic relational databases will fit?

Note that this is not a criticism of the Greenplum RDBMS. Greenplum is a very fine product, one of the best EDW platforms around. I’ll have more to say about it when I provide my 2 Cents… But if Figure 2 describes the end state for analytics in 2-3 years then where is the place for the Figure 3 architecture? If Figure 3 is the end state then I do not see where the line will be drawn between the analytic workload that requires Greenplum and that that will run on Hadoop? I barely can see it now… and I cannot see it at all in the near future.

Both EMC Greenplum and IBM seem to strongly believe in Hadoop… they must see the overlap in functionality and feel the market momentum of Hadoop. They must see, better than most, that Hadoop wins this battle.

Mobile Clients Require High Performance BI Computing

(Photo credit: Wikipedia)

I posted a blog on the SAP site here that discussed the implications of mobile clients. I want to re-emphasize the issue as it is crucial.

While at Greenplum we routinely replaced older EDW platforms and provided stunning performance. I recall one customer in particular where we were given a query that ran in 7 hours and Greenplum executed the query in seven seconds. This was exceptional… more typical were cases where we reduced run-times from several hours to under 30 minutes… to 10 minutes… to 5 minutes. I’m sure that every major competitor: Teradata, Greenplum, Netezza, and Exadata has similar stories to tell.

But 5 minutes will not cut it if you are servicing a mobile client where sub-second response to the device is a requirement… and 10 minutes is out of the question. It does not matter if it ran in 10 hours before… 10 minute response is not acceptable to a mobile device.

Today we see sub-second response delivered to our phones by custom applications built on special high-performance platforms designed specifically to service a mobile client: iPhones, iPads, and Android devices.

But what will we do about the BI applications built on commercial platforms which have just used every trick in the book to become one of the 5 minute stories mentioned above?

I think that there are only a couple of architectural choices.

1. We can rewrite the high-value queries as custom applications using specialized infrastructure… at great expense… and leaving the vast majority of queries un-serviced.
2. We can apply the 80/20 rule to get the easiest queries serviced with only 20% of the effort. But according to Murphy the 20% left will be the highest value queries.
3. We can tack on expensive, specialized, accelerators to some queries… to those that can be accelerated… but again we leave too much behind.
4. Or we can move to a general purpose high performance computing platform that can service the existing BI workload with sub-second response.

In-memory computing will play a role… Exalytics provides option #3… HANA option #4.

SSD devices may play a role… but the performance improvements being quoted by vendors who use SSD as a block I/O device is 10X or less. A 10X improvement applied to a query that was just improved to 10 minutes yields a 1 minute query… still not the expected level of service.

IT departments will have to evaluate the price/performance, not just the price, as they consider their next platform purchases. The definition of adequate response is changing… and the old adequate, at the least cost, may not cut it. Mobile clients are here to stay. The productivity gains expected from these devices is significant. High performance BI computing is going to be a requirement.

Netezza Workload Management

@henryccook made an interesting point regarding Netezza workload management this morning… He suggested that once a SPU is engaged by a snippet the work must be completed before another snippet can start. To say this another way…  a SPU has no OS and cannot save context for a snippet and start another… then return.

If this is true it means that if a long-running snippet starts… a full file scan of a fact table with no use of the zone map… then that snippet will lock out others queries until it completes.

This is not a very fine-grained approach to workload management and we would expect it to cause difficulties.

Can anyone confirm that this is true? It feels right from an architectural perspective…

 

30+ Year Old Database Architecture: DB2, Oracle, Postgres, Teradata, Sybase, and More…

As you look at the enterprise RDBMS marketplace today you will find something shocking… almost every product in the market is built based on designs and concepts that are over thirty years old. IBM’s System R grew into DB2 and influenced Oracle before 1980. Ingres, developed before 1980, became Postgres which became Netezza and Greenplum and more. Teradata was a fresh start… around 1980.

This is not a bad thing in its own right… but imagine the hardware architectures these systems were designed and optimized for. Maybe DB2 was built for a multi-core mainframe… maybe Oracle too… maybe. Memory was tiny… so memory management was important and memory was used sparingly. Data sizes were tiny. Consider the fact that Teradata named the company based on the belief that someday way beyond the planning horizon some customers might get to a terabyte of data.

The reality is that these old designs are inefficient. They have hacked the old code to continuously extend their products. I mean this as a compliment. It is not trivial engineering to find tweaks and tack-ons that make old code work on new hardware architectures. Teradata and Netezza and Greenplum designed ways to use multiple address spaces to take advantage of multiple cores. Oracle tacked-on a shared-nothing I/O subsystem to a shared-everything architecture to stretch.

But these hacks are not efficient.

Yale is working on some new-new stuff (see here). HANA is based on a completely different design (see here). The NoSQL vendors have bent the ACID-tested rules, if not always the fundamental approaches.

I can’t help but believe that in one of these new approaches is a path forward.

If you would like to read some history of the start here is a cool link.

Chaos, Cloud Computing, and the Data Warehouse

 

David Linthicum suggests here that Shadow IT is not all a bad thing. He references a PricewaterhouseCoopers study that suggests that 30% of all IT spending comes from the business directly… from outside of the IT budget.

In the data warehouse space we can confirm these numbers easily. Just google on “data mart consolidation” to see the impact of the business building their own BI infrastructure in order to get around the time-consuming strictures and bureaucratic processes that IT imposes on a classic EDW platform. Readers… think of the term “data governance”… governance implies bureaucracy. And a “single version of the truth” implies a monopoly (governed by IT). We need a market for ideas to support our business intelligence… and a market is a little chaotic.

What we need is a place where IT says to the business… we cannot get you integrated into our formal EDW infrastructure as fast as you would like… but don’t go and build your own warehouse/mart on your own shadow platform. Let us provide you with a mart in the cloud. Take the data you need from our EDW. Enhance it as you see fit. We can spin up a server to house the mart in the cloud in a couple of hours. Let us help you. Use the tools you want… we think that it is cool that you are going to try out some new stuff… but if you want to use the tools we provide then you’ll get the benefit of our licensing deal and the benefit of our support… but you decide. We need IT to allow a little chaos…

This, I believe is what cloud offers to the data warehouse space…. the platform to respond.

But there is a rub… data warehouse appliances from Teradata, Exadata, and Netezza require bundled hardware that is not going to fit in your cloud. A shared-nothing architecture is a tough fit into the shared disk paradigm of the cloud (see here). The I/O reliance of a disk-based DBMS make performance tough on a shared disk platform. I think that for data marts and analytic sandboxes the cloud is the right choice… if you want to minimize the size of the shadow IT cast by lines of business. An in-memory database (IMDB): HANA, TimesTen, or SQLFire may be the best alternative for a small cloud-based mart.

David Linthicum has it right in spades for the data warehouse space… we need some user pull-through… and we need cloud computing as the platform to make these user-driven initiatives manageable.